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Window Staging Fees

tedh

SPFG, Supreme Picture Framing God
Has anyone paid to have their front windows dressed or staged?

I'm thinking about bringing in new thinking, new ideas, and a fresh perspective. But.......what kind of costs am I looking at?

The person I talked to wants me to come up with a budget, and I don't want to be the first to blink.
 
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blackiris

SPFG, Supreme Picture Framing God
You are going to pay someone to do your front windows?
 

Framing:

In Corner
If the company you are talking to know anything about what they are doing they should be able to give you a range of budgets.... I would walk from them if they cannot give you some sort of budget.

It sounds to me that they want to make up a price as they go along with the job..

There are a number of companies and individual who provide that sort of service in Ireland.... you should have a good choice in your neck of the world.

Some of the professional window merchandisers / dresses in Ireland do fantastic work.
 

tedh

SPFG, Supreme Picture Framing God
You are going to pay someone to do your front windows?
I'm considering it. After 14 years, new ideas are welcome.

This could be the beginning of..........




wait for it.........................................................





FRAMESHOP MAKEOVER
 

JFeig

SGF, Supreme Grumble Framer
Large department stores have done this for years. As an example: The Macy's Christmas toy display windows are a tradition to look forward to viewing. Many of the department stores have full time display department staffs.

There are several components to such a service.

labor
display materials
your products (damaged via fading)
your preference for display time length and level of creativity (basic, middle of the road, and WOW)


There has to be an understanding as to each of these factors.
 

Jim Miller

SPFG, Supreme Picture Framing God
Maybe this represents a unique promotional opportunity. You could organize a contest and invite the local artists or high-school art students (one group or the other, not both) to participate. Have each contestant dress your window to be shown for a short period of time, perhaps a week or two - but not too long, or interest would diminish.

Place a prominent sign in the window briefly explaining the contest and inviting passersby and the general public to stop in and rate the window on a scale of 1-10. If you have multiple windows, you could have voters pick one of the several, and then have a run-off of the primary winners. It doesn't have to be complicated. Promote the contest in your advertising. Free framing would be a logical prize, but maybe you could recruit local art suppliers to provide prizes too, and help promote the contest.

If you do it right, maybe you could have everyone in town coming to look at your window every week. The contestants would try to get all of their friends and family to come and help them win. Couldn't hurt.
 

tedh

SPFG, Supreme Picture Framing God
Maybe this represents a unique promotional opportunity.
Cool idea!

We have a variety of interests in town - a staging person, an online antique seller, lots of artists, a few designers - I think there are enough people to pull this off.

Let me think about it - the competitive nature is intriguing.

Thanks Jim.

Jerome: You're bang on about fading - we have automatic awnings, but the heat and light in the front, east-facing windows are bad.
 

Dave

SPFG, Supreme Picture Framing God
Just an aside... one of the most successful attention getting windows I ever had at my downtown art supply/framing business was having an artist sit in the window with an easel painting a live subject (volunteer who received the painting afterwards and had us frame it). I supplied all the art supplies and paid the artist for the week by letting him keep all the leftover supplies (about $ 400.00 worth in paint brushes, etc).

The local newspaper came out and did a large featured article on it. People came out every day to see how the painting progressed and I ended up putting some benches out front so people could bring a lunch and watch. Many many new faces came in the shop too that had never stepped foot in the store.
 

Jim Miller

SPFG, Supreme Picture Framing God
Come to think of it, interior decorators/designers might jump at the chance to show their expertise by staging your windows, if you allow them to include other stuff, such as draperies and furniture items, and place a sign in the corner of the window promoting their business.

But be careful having businesses participate. When the first one shows up in your window, their competitors might hate you, unless you make it clear that all are invited to participate in turn. Your windows could turn into a competition among the local interior decorating companies.
 

Bob Doyle

SPFG, Supreme Picture Framing God
Hint #1, when they call it staging and not window display you can't afford it.
Hint #2 when they say "budget" instead of asking for $100 you can't afford it.
Hint #3 when they say disassemble and construct a new vision instead of changing out the window you can't afford it...

And hint #4 when they say "artistic vision" and "minimalist look" it means they got no idea and nothing to put in the window, and they're going to charge you for an empty display.
 

Dave

SPFG, Supreme Picture Framing God
Come to think of it, interior decorators/designers might jump at the chance to show their expertise by staging your windows, if you allow them to include other stuff, such as draperies and furniture items, and place a sign in the corner of the window promoting their business.

But be careful having businesses participate. When the first one shows up in your window, their competitors might hate you, unless you make it clear that all are invited to participate in turn. Your windows could turn into a competition among the local interior decorating companies.
I like your thinking, Jim.

:popc:
 

Bob Doyle

SPFG, Supreme Picture Framing God
In all seriousness though there is a drug store in the 'Port that charges the artists a monthly fee to display in their window. And it isn't cheap, they're getting $1500 for the 3 months of the summer to have a portion of the window and the store gets editorial control over what goes in and how it is displayed. I had an artist want to display a sculpture in my window and she asked what the rental cost was per month.... I've been after her work for a couple of years so I ballked and displayed it "for free", and a one year commission contract after it is removed. (If it sells within a year of being taken out I get paid. Similar to all artists work on the walls. Had a friend who saw an artist, at the opening in her gallery telling people not to buy anything that she'd give them a 20% discount after the show was over. Suffice to say that the artwork was taken down and put outside while the opening was still happening :) AND that artist has not hung anything in town for over three years now. No gallery will touch her as they all heard the same story)
 

Dave

SPFG, Supreme Picture Framing God
... Had a friend who saw an artist, at the opening in her gallery telling people not to buy anything that she'd give them a 20% discount after the show was over. Suffice to say that the artwork was taken down and put outside while the opening was still happening :) AND that artist has not hung anything in town for over three years now. No gallery will touch her as they all heard the same story)
Often artists complain that local galleries will not carry their art. This is the very reason many galleries shy away from featuring local artists... a total lack of ethics and understanding of the partnership that has to be respected between the artist and the gallery that represents them.

We have two local artists we represent who understand the relationship and respect it.
 

Bob Doyle

SPFG, Supreme Picture Framing God
It's like if they know you and think of you as a friend then they don't put any value in your gallery. Yet they brag about "being carried" in galleries four towns away whose commission structure you know is heavier than your own. But then locals have a hard time buying local art in a local gallery. they go to the artist directly and try to cut the shop out of the loop.

An artist I carry who lives in NH will check her personal sales off the list of people that bought her work in my shop. If they came from me she sends me my commission, so I have no qualms putting her card in with the purchases. Other artists want the cards included but when I put their cards in the bag I always think, "last time I'll see those sales.."

Another artist comes in and brings her work I have on display to craft fairs. She gives me a %age of what sells from our shared inventory. She also brings my cards and tells people they can see more in my shop. If she didn't then once it is in these doors it doesn't go out until it is sold. I'm too easy going most of the time, but after hearing horror stories of artists' behavior I let then know "I'm onto them"... in a nice way
 

tedh

SPFG, Supreme Picture Framing God
Boy, there are some good ideas here. I've got two really good windows - each is roughly six feet wide and five feet high. You can see them on Google street view; I don't know how to put the url in, so the address is 230 St Lawrence Street, Merrickville Ont. Mine are the two on the left.

I could even have a competition with two people doing one each, but that could raise issues, too. Last comment: there is a lot of walk-by traffic.
 

RParrish

PFG, Picture Framing God
The building I am in has a business that stages windows for several of the shops, I can ask the next time I see them.
 

tedh

SPFG, Supreme Picture Framing God
The building I am in has a business that stages windows for several of the shops, I can ask the next time I see them.
YES!!!
 

Bob Doyle

SPFG, Supreme Picture Framing God
Is the window big enough to put your vnailer in? Or the chopper? Or a fitting table? Then people could watch the framer in action (inaction??). Tourists in the coastal towns will spend hours watching the taffy pulling machines, I remember going to Shelburne Falls and watching the glass blowers pulling hot glass out of the furnaces, maybe you could get an audience watching you [strike]cuss, curse, cry[/strike] in action joining frames...

Or a big display of old tools hanging from the ceiling, old frames on the ground and mats and cut outs all over the space. Play up the framing aspect of the shop. I know for me putting all the clutter and detritus into the window would be the only way to get the workroom cleaned....
 

Julie Walsh

MGF, Master Grumble Framer
Is the window big enough to put your vnailer in? Or the chopper? Or a fitting table? Then people could watch the framer in action (inaction??). Tourists in the coastal towns will spend hours watching the taffy pulling machines, I remember going to Shelburne Falls and watching the glass blowers pulling hot glass out of the furnaces, maybe you could get an audience watching you [strike]cuss, curse, cry[/strike] in action joining frames...

Or a big display of old tools hanging from the ceiling, old frames on the ground and mats and cut outs all over the space. Play up the framing aspect of the shop. I know for me putting all the clutter and detritus into the window would be the only way to get the workroom cleaned....
Like it! My shop is designed so that people coming in can watch the majority of framing happening before their eyes....would be easy to move the v-nail to the window! I'll have to give this concept some more thought.
 

cvm

PFG, Picture Framing God
Even cooler if you could place the whole scene on a revolving turntable.
 

tedh

SPFG, Supreme Picture Framing God
Bob: that's an interesting point: since we opened here in 1999 we've done fits on the design table. Some customers have even asked if they could come into the area. So we're veterans at combining work and design. Almost all the customers like it, especially when they can watch the Wizard in action, and one of us fitting their work while they wait.

But I've decided that, with the downsizing, we're separating fitting from design. The design area will be on its own, and the fitting table in the second adjoining store. This will give us more space for the front windows. One person already said we should box in the windows to set up a really good display space.
 
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