I found Mike's recent poll results interesting and I know we've had plenty of discussion on yellow page ads. Most Grumblers don't think much of the yellow pages. It's renewal time for me. Yellow pages for my area are about three inches thick. In addition to picture framing, I have small ads under a couple of other headers. I can't say the ads are strong producers for me. I don't think they generate more than a few calls a month and probably fewer sales. I'm considering cutting back to a very small ad--maybe even one of those one column, inch high blocks. I figure the moeny might be spent more effectively on ads elsewhere. Just wondering whether anyone has experience with reducing the size of their yellow page ad. I know a few framers around here have been buying half page ads. I have a hard time believing these big ads brings in enough added business to justify the expense.