In the 'Barter w/ Yellow Pages' thread Mike mentioned that he has cut way back on his yellow page ads. I would be interested in hearing if anyone else has cut down the size of your yellow page ad. If so, has it impacted your business any? We still get quite a few customers that come to us because they found us in the yellow pages. We currently have a quarter page ad, and hate to move to a smaller size since that's the same size that our main competition has. I've always heard that size and color of yellow page ads do influence decisions. Yet, it is getting significantly more expensive every year for us. The cost of our ad increased $110/mo for the exact same ad (no changes from last year). Thanks!