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Question Yellowbook Pay Per Call

Discussion in 'Picture Framing Business Issues' started by jim_p, Mar 10, 2012.

  1. jim_p

    jim_p SGF, Supreme Grumble Framer

    Yesterday I got a visit from the Yellowbook people. I canceled all my "Yellow Pages" advertising a couple years ago because I just wasn't getting enough leads from it to justify the expense.

    Apparently they've heard our frustration, because they now have a "Pay Per Call" arrangement. They set you up with a separate phone number which forwards to your regular phone, and that is the number they publish. You only pay when someone calls through that number. They filter out solicitation calls, short calls (e.g. wrong numbers), and repeat calls so for the most part you only pay for legitimate inquiry calls. The cost per call varies by type of business and area, but it's on the order of several dollars.

    I've been telling ad sales reps for years that I only want to pay for actual performance, not vague promises of more business... and it looks like they've finally heard me :)

    Has anybody else used a service like this? How does it shake out in the real world?
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  2. Dave

    Dave SPFG, Supreme Picture Framing God

    I haven't used a pay-for-call billing system but years ago I was ready to give up on Yellow Page advertising completely. The rep talked me into using a dedicated number in a color billboard display ad that, at the time, was around $ 500.00 per month. The idea was that we'd get montly reports of how many calls were generated because of the ad.

    I couldn't get reports from them for nearly five months until I threatened to stop paying for the ad. It turned out that we had something like 2.4 calls per month from the ad! Heck!!! That means I was paying over $ 200.00 per call!!! YIKES!

    Needless to say I have totally scaled back all Yellow Page advertising to some simple listings.

    If they truly can filter out sales calls (which I doubt that they can or will) and you would only pay two bucks per call, then I'd say that your ad would be 100 times better than mine.
  3. Puppiesonacid

    Puppiesonacid SGF, Supreme Grumble Framer

    Ill see if they try to sell me that this coming year, because i dropped back to 11 dollars a month with the cheapest ad in the book.

    But that sounds like a good plan to be on if you can get it. heck, id pay them 10 bucks a call if it wasn't sales people. Other wise they might still only get 10 to 20 bucks a month, on a good month.
  4. johnny

    johnny SGF, Supreme Grumble Framer

    The guy was just here too. He walked right up to the salesperson at the design table and interrupted her sale and woudn't shut up so I went out there to throw him out as soon as I heard the words "Yellow Book" and so he never got to pitch the idea.
  5. tedh

    tedh PFG, Picture Framing God

    I think the Yellow Pages are irrelevant. Around here telephone books are becoming scarce. Is there anyone who uses the Yellow Pages online search instead of Google?

    The Internet is killing off newspapers, art sales, and book stores, among others, and I can't wait for it to kill off the Yellow Pages.
  6. David N Waldmann

    David N Waldmann SGF, Supreme Grumble Framer

    Very true.

    The one thing I was very surprised to find recently that does not appear to be dieing is Hemming's Motor News. I was at my uncle's the other day and he showed one to me and it's bigger than I remember from 20+ years ago. For those who don't know, it's mostly a classified ad publication for classic and antique cars and parts. The ideal application for an internet site (which they also have - and all listings shown for free as far as I can tell), and yet they appear to be doing very well with the print publication as well. Maybe because their general audience is older and are not as connected?
  7. tedh

    tedh PFG, Picture Framing God

    They treat it as a portable catalogue, just like the Image Conscious, McGaws, and other art catalogues that older customers still browse and buy from. Younger browsers, those Gen Xers, use their frikkin cell phone cameras to steal my images and buy online. I shoot those showrooming b*st*rds.

    No I don't, but I'm starting to think that I should be one nasty SOB that posts "No Photography Please" signs, and puts out phony artist names on my price tags.

    Later on I'll start a thread on art and the Internet in the Art forum.
  8. Puppiesonacid

    Puppiesonacid SGF, Supreme Grumble Framer

    Older people still use the phone books. the few that dont' like the internet. Yes, there are still some out there, but not enough to be worth the Extra expense of the extra things YB offers to advertise with. They just look up the closest one to them and go there. So the name in the book is good enough for that. I get a lot of customers from a well off retirement community. So the name in the book works sometimes.
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