PFG, Picture Framing God
I disagree Paul. I think they are ordering them framed. We just don't see that many posters coming in anymore and I don't think they are being tacked to the wall. Have you seen the prices of framed art on art.com? Have you seen the latest allposter.com mailer? Pretty slick. Pretty cheap.But how much of that volume is being sold to individual consumers, and how much is being sold for mass-produced wall decor (meaning, the kind of preframed art you buy at Bed Bath & Beyond, or that is put in the corridors and rooms of massive hospitals)? And how much of the consumer-purchased volume is actually framed? I've said it before, and I'll repeat it -- I think a lot of consumers buy a poster for $20, never considering how much it will cost to frame it. And when they do take it for framing, whether to Michaels or an independent, they freak when the cost of framing is made clear to them. So the poster either goes back into the closet, or they tack it to the wall without a frame.
I keep hearing a 26 million number, but does anyone have a breakdown?