Doug Marlette, creator of Kudzu, political cartoonist and novelist lives part-time in the town where my shop is located. His latest book, Magic Time, is a fabulous read. He is doing a book signing at the shop on May 12 and we've billed it, "The Magic of Stories" to bring together his book title and the stories of shadowboxes. If you could expand on my planned display and marketing ideas, I would appreciate it. Display: Book Display (table and window) already in the shop. We are selling his novels to our customers and at the same time talking up the book signing. Display includes some other books from the local library since he's giving a donation to the library after the event. Shadowbox Display. My plan is to have only framing that tells a story on display the day of the signing. Some are my personal pieces and some are customer pieces that are on loan from the owner. In large type, we are printing the "story" and placing it on the framed piece. I'm using a combination of hanging items and easel displays. The easel displays will be placed to make a "path" to Marlette the day of the signing and as folks stand in line they can read the story. Book Sale Table. The day of the signing, we'll have a book sale table just outside the shop door (limited space inside). There's a great covered space there and I'll have one "seller" and one "greeter" on hand to help with traffic flow. Marketing Press Release. I use a marketing consultant to write press releases and help with special events. Next week, she will send the press release to about 20 different media outlets. Because of Marlette's international fame, I hope most outlets will run the release. Print Ads. The Marlette's are paying for print ads in the local paper. Flyers. 1000 distributed by the library, 1,000 direct distribution to homes, and each customer who comes in the shop between now and May 12 receives one. Information on Website E-Newsletter to 1,000. List will include e-mail addresses from two different lists the Marlette's have; and my own list we use on a regular basis. Signage outside the shop. Press Release to all Alamance County librarians. Marlette's first book was chosen as the "Alamance Reads" book for 2006. Press Release to all Chamber of Commerce members. Do you have other ideas for display or marketing?