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Discussion in 'Picture Framing Business Issues' started by Warren Tucker, May 24, 2012.

  1. Warren Tucker

    Warren Tucker MGF, Master Grumble Framer

    We've been talked into a youtube page for the Frame Works, Frame Outlet and Digital Imaging. It's free and it seems to me to be very a persuasive way to present our business. Also, I've been told that videos help with Google placement. Who knows? They’re not perfect, but I think they turned out pretty well.
    Please let me know what you think. There are 5 of them.

    http://www.youtube.com/channel/UCx1hKlJd3t-NxidvI-Z-x9g Probably have to paste this address into the address line. Www.youtube.com/FrameWorksWilmington
    American Picture Frame Academy 1-888-840-9605

    The American Picture Framing Academy Learn Picture Framing Now
  2. Less

    Less SGF, Supreme Grumble Framer

    Less likes - nicely done
  3. Framar

    Framar SPFG, Supreme Picture Framing God

    Beautifully done - very professional!!! Impressive!!!
  4. Bill Henry-

    Bill Henry- SPFG, Supreme Picture Framing God

    It is a very nice presentation. Warm and friendly without being stuffy and condescending.

    Is there some mechanism to tell you how many "hits" you get on your YouTube?
  5. Jeff Rodier

    Jeff Rodier SPFG, Supreme Picture Framing God

    There is a counter just below the screen. The main video has 40 views as of this post.
  6. Bill Henry-

    Bill Henry- SPFG, Supreme Picture Framing God

    Oh, yeah, I forgot. I hardly ever go to Youtube.

    I guess it hasn't gone viral, yet. :D
  7. Framing:

    Framing: In Corner

    Fantastic, I feel that I already know the person who will deal with my order, before I ever drop into one of your shops. :thumbsup:
  8. osgood

    osgood SGF, Supreme Grumble Framer

    Great presentation!
  9. kuluchicken

    kuluchicken MGF, Master Grumble Framer

    I think it's very well done and a brilliant advertisement for your business.
  10. Paul Cascio

    Paul Cascio SGF, Supreme Grumble Framer

    Great job, Warren. I really like the conversational tone and the shots and edits create a nice pace.

    YouTube is a great way to introduce your business to people. I've had this one online for two years and it's been viewed more than 10,000 times. IMO, the key for a framer is that the video needs to be professional quality because we're in a visual business. Hand held, shaky home video is worse than none at all.

  11. Warren Tucker

    Warren Tucker MGF, Master Grumble Framer

    Thank you everyone who's responded so far. Frankly I resisted doing the videos for sometime before finally relenting. I had no idea they could come out as well as they did. I was expecting a halting mess. But with the videorgapher's excellent editing they seem coherent.

    I especially like the videos of the two shops. They convey the informal atmosphere we've tried to establish. I think a viewer can get the sense of an open workshop with no service counter to separate the customers and staff at both shops. As a customer is being waited on, work in the shop goes on around her. The selection tables are designed so that both the designer and customer stand shoulder to shoulder with no counter between them. It's almost as if the customer walked through a traditional front area into the back room and asked one of the framers to help design a frame. This feeling is especially apparent in the Frame Outlet video. I think the rigid nature of POS would weaken this atmosphere.

    If you look closely at the Frame Cave video of Lynn joining a frame, you can see the amazing Cassesse 4095 automatically selecting different v nail cartridges and nailing positions from its memory. We've had that machine refurbished twice at Active Sales now. It's $500 dollar fright round trip to California and back and well worth it.
  12. Emibub

    Emibub PFG, Picture Framing God

    Nice job! They say every small business should have a Youtube.
  13. Gilder

    Gilder MGF, Master Grumble Framer

    I think you are doing awesome job Warren. Great videos.
  14. Kirstie

    Kirstie PFG, Picture Framing God

    This is exactly why we haven't produced any videos, so given your experience, maybe we need to give it a try. I like the result. Very relaxed and conversational. Viewing this, I really believe these people are real and as a customer I would know just what to expect. Did they rehearse? Did you have a script? Well done, Warren. POS wouldn't hurt a thing though and would not interrupt the conversational flow, but to each his own. You are obviously doing just fine without it.

    Thanks for the inspiration!
  15. Warren Tucker

    Warren Tucker MGF, Master Grumble Framer


    The customers were real if unwitting participants; the staff was unrehearsed, but I'm sure they must have thought about the interview before hand. I didn't because I thought I was only going to do voice over and it showed. We're going to try to do some "how to" videos using our Fuji-film X100. I guess I'll just have to be a Luddite concerning POS.
  16. homeaccents

    homeaccents CGF II, Certified Grumble Framer Level 2

    These are great Warren! I think the best thing about them is that it feels like your framers and designers are talking to the viewer in the same way they would a close friend. I love that....and that would certainly motivate me to visit one of your stores. You are clearly very blessed with wonderful employees. That's a huge asset, and allowing your potential customers to know that can only be good for your business I think.....Very nicely done! :thumbsup:
  17. Warren Tucker

    Warren Tucker MGF, Master Grumble Framer

    Our web guy just got the videos attached to our web site and individual web pages. He's also uploading the Frame Outlet video to its location on Google Pages and the Frame Works to its place. When someone clicks on the push pin at one of the locations on Google Maps there will be a picture that Google took, a link to the picture of the location at our web site and a link to the site's video. That’s slick and it's free.
American Picture Frame Academy 1-888-840-9605

The American Picture Framing Academy Learn Picture Framing Now

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