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Thread: Selling Museum Glass

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    Question Selling Museum Glass

    Had a customer today who wanted to see the museum glass on his print, next to the CC. I got a couple of scraps and placed them
    over the mat corner/print. He immediately chose the museum glass. Does anyone do this? And, if so, how do you present it? I have thought of
    using a scrap frame with both pieces in it but am curious if there is another method?
    Al E

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    PFG Picture Framing God Pat Murphey's Avatar
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    I have that wonderful little Tru-Vue shadowbox with yellow tassels on a black background and half CC and half Museum. I also have numerous frames and a couple of display cases around the shop with Museum, so that the customers can see exactly how Museum reflects/doesn't reflect lights, windows, etc.. It is easy to sell to those that can afford.
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    I've got the paint set shadow bow which everybody loves. Then they ask for the price and nearly poop their shorts. I sell a fair amount of water white glass though.
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    Moderator Team Lance E's Avatar
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    In addition to this we have a number of small samples people can take home to hang where they intend to put the finished piece so as they can see how MG performs in their home environment. For fence sitters this can be a very useful tool intend.
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    http://www.tru-vue.com/Framers/Tools

    I also frame items for the shop in a variety of glazing, the more you show the more you sell!
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    Although Tru-Vue has a good display case showing the tassels, or the paint boxes, their frame is terrible, and I'm concerned the customer may think that I did the frame.

    So...I took two black and white post cards and framed them with black mats and grey fillets; one has cc and one has museum glass. The difference is very obvious. Blacks really show reflections!

    Concerning the pricing, never say what the price is (eg. $60.00 for Museum vs $15 for CC) or the % difference (eg Museum is 4 times as expensive.) Instead say either say, for only $45.00 more....

    For me, the biggest problem with Museum was in getting me to believe the difference was work the extra cost. Now that I really believe it is worth it, I sell more.
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    Quote Originally Posted by RParrish View Post
    http://www.tru-vue.com/Framers/Tools

    I also frame items for the shop in a variety of glazing, the more you show the more you sell!
    I framed the excellent colored pencil portrait done by the extremely talented Pat Erickson (evartpat) of my dog Ginny and used Museum glass on it.
    I have it hanging in the display area at work and it really helps to show off the glass (and also Pat's work) and contrast it with the CC glass on some of the other framed pics.
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    PFG Picture Framing God RParrish's Avatar
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    Quote Originally Posted by neilframer View Post
    I framed the excellent colored pencil portrait done by the extremely talented Pat Erickson (evartpat) of my dog Ginny and used Museum glass on it.
    I have it hanging in the display area at work and it really helps to show off the glass (and also Pat's work) and contrast it with the CC glass on some of the other framed pics.
    me too!

    https://www.facebook.com/photo.php?fbid=10150386531594013&set=a.10150155354 229013.287356.49747234012&type=3&theater
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    i sell mostly museum glass or regular glass. either people care or they don't. there aren't a lot of in between people. i have the paint set thing as the sample and have the museum on a few pictures on walls next to regular glass. it does sell its self to those that want to pay for it.... ive been selling reg NG glass more for those that want the NG look, but not the AR/ Museum prices.

    there are to many options, and it kind of does confuse the customers. ive knocked it down to 6 kinds of glass. conservation clear, or regular. museum or AR, NG and UVNG. the same 3 panned example works for all 6 since they look the same... i dont' get into the reg glass is greenish, the conservation is pinkish. just to much info over load. keep it simple stupid

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    Quote Originally Posted by Grey Owl View Post

    For me, the biggest problem with Museum was in getting me to believe the difference was work the extra cost. Now that I really believe it is worth it, I sell more.
    Truer words were never spoken. I am selling it like crazy now that I am not afraid too. The difference is NIGHT and DAY.

    Convince yourself and the others are WAY easier. Almost ALL of the pieces I have done this month are MG. Now if I can get True Vue to send me more than just 8 stickers when I order them off their website.

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    Just sold a piece of Optium Museum Acrylic on a 40"x60" silk piece.
    $1400 for the Acrylic plus the frame.
    The scratch resistance, 99% UV, the weight savings, break resistance, and the anti-reflective qualities made the sale.
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    A few years ago, I framed one of my buddy, Bob's, waterfall photos
    to be our glass display sample. It's a vertical photo, about 11 x 16,
    with a mat a couple inches wide around it. The frame has three pieces
    of glass in it, one above the other, with conservation refl. control at
    bottom, museum in the middle and conservation clear up top. It's a
    great way to show how they all work on the same piece. Often, I
    show that first, then hold our little black wrapped Tru Vue samples
    over the customer's artwork.

    Today, a couple came through from North Carolina and the man
    liked it so much he's thinking of buying it. With just one type of
    glass, of course.
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    I have a thin 16x20 frame with four strips of glass in this order: NG, REG, MUS, CC.

    When people see the Museum in between the Regular and Conservation, that is the best selling point. The frame is open-back so I can hold it in front of the artwork, but since our gallery sells oil paintings, I usually hold it over a painting instead.

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    I have a 20 x 16 black and white photo poster that we framed with a 3" black velvet liner and a Lj deco series frame. One side is CC, the other is MG. MG on that deep black is really sensational and brings in a lot of MG sales. We also have a couple of the TV samples up on the walls as well as several pieces of art framed using MG. I also use the TV glass sampler caddy every day. I sold MG today by just placing the CC and MG samples over the art. Bingo. I think Tru Vue does a great job with their marketing materials.

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    Small samples are OK, but you can't beat having a big picture on the wall with MG. Preferably next to one with standard glass and opposite a window.

    Over this side of the pond MG is a HUGE price hike from standard. About 30x. So everybody likes it, but the price is definitely a jolt.

    When it comes to it, a frame using a full sheet of std glass might cost 200. With MG 600. Then we have the dreaded 20% tax on top. 240/720.

    One sales pitch is to point out that someone may keep that picture on their wall for the next 30 years or so... And in all that time the art will not only be protected from UV, but they will actually be able to see it better. And what do you buy a picture for if not to look at it? So the few s extra per year is cancelled out by the extra 'use' they get out of their pic.
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    Default Museum Glass

    Quote Originally Posted by Al E View Post
    Had a customer today who wanted to see the museum glass on his print, next to the CC. I got a couple of scraps and placed them
    over the mat corner/print. He immediately chose the museum glass. Does anyone do this? And, if so, how do you present it? I have thought of
    using a scrap frame with both pieces in it but am curious if there is another method?
    Call Tru Vue or one of their reps. They have comparision samples side by side with protective edging. Its a great sales tool.

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    A Laquered frame with museum glass blows people away.

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    SPFG Supreme Picture Framer God Dave's Avatar
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    I use to talk about the three qualities to look for in glazing artwork while pulling out my sample boxes:

    ~ UV protection

    ~ Visible light transmission

    ~ Amount of reflection

    Since I've added the fourth quality to consider I've been selling more Optium Museum Acrylic.

    ~ Breakage factor and weight considerations. (I guess that's actually #4 and #5).

    I recently had to replace the glazing on an oversize (52x53) Imogen Cunnigham photo after the customer chipped the corner of their glass. Total cost of replacement was $ 2675.00. $ 2475.00 for the Optium Acrylic and $ 200.00 for fitting, pick up and local delivery.
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    Default love Museum Glass

    Even though we show the TruVue samples (paint box, flower, etc.) to every customer, we got rather tired of struggling with the "Museum glass upgrade" from ConClear because it was just so expensive and difficult to justify at 3-4X the price.

    A few months ago, I went into our LifeSaver tables and changed the mark up on Museum so it would be closer to ConClear markups and the resulting pricing was not so far apart as it had been.

    As a result, we are now selling more Museum glass, and we are informing our customers up front, "we like the product a lot, we think it is worth being able to see your art (and not the reflections!), therefore have reduced the retail price so it would be an easier decision for our customers to use it."

    Less mark up, yes, but more dollars and happier (higher-end) customers!

    Interestingly, ironically, in recent weeks a number of brand new customers have walked right in and said they want Musuem glass as they plunked their art on the bench. They have experienced it before and want nothing less - hurray!

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    SPFG Supreme Picture Framer God Rick Granick's Avatar
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    That's a good strategy, Skydancer. You don't make ANY dollars on it if it's gathering dust in the back room.
    Plus, once someone has it and shows it to their friends, they start selling it for you. Most of my needlework customers are hooked on it now.
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    Quote Originally Posted by skydancer View Post
    ...we got rather tired of struggling with the "Museum glass upgrade" from ConClear because it was just so expensive and difficult to justify at 3-4X the price...changed the mark up on Museum so it would be closer to ConClear markups...Less mark up, yes, but more dollars and happier (higher-end) customers!
    Congratulations on your realization. Some framers still have not discovered this line of reasoning, so they and their customers are still missing out on the benefits of optically-coated glass, which usually is their best glazing option.

    Museum Glass has been the highest-profit-dollar line item in my shop for several years. That is, no other product has generated more gross profit dollars than Museum Glass. And best of all, customers love it.

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    Quote Originally Posted by Jim Miller View Post
    Congratulations on your realization. Some framers still have not discovered this line of reasoning, so they and their customers are still missing out on the benefits of optically-coated glass, which usually is their best glazing option.

    Museum Glass has been the highest-profit-dollar line item in my shop for several years. That is, no other product has generated more gross profit dollars than Museum Glass. And best of all, customers love it.
    That is what I have done, and I sell it all the time. I have heard some mark the glass up a lot, and its a wonder they never sell it. I have a low mark up, but it still cost more than the other glass I have, and I have no problem selling it. I am finding I am selling museum glass way more these days, or regular glass. Con Clear is like a thing of the past in my store because people care or they don't. People see the museum glass and it sells its self. If not, its I want the cheapest glass you got. Pretty much sums it up with what the customers want in my area. I might keep track of it this month for fun, but its close to 50 museum 50 regular... with little drabs of reg NG, and conservation clear thrown in.

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    Could those that sell museum glass tell me what they sell a 16x20 piece vs regular clear vs cons clear, just so I can see the price difference. I never really sell it probably because of the price difference between the above products. Thanks

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    Default Display all three

    I have a 20 x 20 with CC on the left, museum in the center and CNG on the right. The subject matter is a flower that has yellow petals and a orange center (where the museum glass is). I have it sitting on the floor leaning against a table, angled up which makes for a better display than the Tru vue sample with all the writing on it. I point to the sample and ask the customer which they want, left, right or center. Most of the responses are, " there is glass in the center?". Then they have to touch it to see for themselves. I have a full wall of pieces framed with museum glass, from shadowboxes to regular prints. I sell close to a box per week. I also tell customers that I will swap out their existing glass on pieces they have at home for the cost of the museum glass. One customer brought in 12 pieces.

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    Quote Originally Posted by Puppiesonacid View Post
    People see the museum glass and it sells its self. If not, its I want the cheapest glass you got. Pretty much sums it up with what the customers want in my area. I might keep track of it this month for fun, but its close to 50 museum 50 regular... with little drabs of reg NG, and conservation clear thrown in.
    If your cheapest was CC, would you loose any customers? My base glass is CC and I do my pricing based on CC., and when they want the cheapest glass that is what I sell. I never tell them the price for CC, only the increment, eg. Museum is only xx dollars more.

    In the rare event they say they have a specific price point, I will say something to the effect "you know, I do have a few pieces of plain vanilla glass left over from a commercial job from a few years ago; I can cut it down to the size you need, and probabably save a few dollars I'd you like"

    No takers yet, and I still have six sheets left.
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    Quote Originally Posted by Grey Owl View Post
    If your cheapest was CC, would you loose any customers? My base glass is CC and I do my pricing based on CC., and when they want the cheapest glass that is what I sell. I never tell them the price for CC, only the increment, eg. Museum is only xx dollars more.

    In the rare event they say they have a specific price point, I will say something to the effect "you know, I do have a few pieces of plain vanilla glass left over from a commercial job from a few years ago; I can cut it down to the size you need, and probabably save a few dollars I'd you like"

    No takers yet, and I still have six sheets left.
    I don't think I would lose customers, but most do say the cheapest thing I got when its a photo/ kids art/ whatever they don't consider valuable, and that they aren't worried about UV stuff. You would also be surprised at how many ask the difference in cost between the types of glass.... Conservation is about 3 times the cost of regular... of course, I price conservation up a little bit more, so the museum/ AR glass sounds closer in price to it overall, so instead of them just going for the conservation glass, they buy the better glass since its not a fortune more for it, and regular glass sounds even lower overall, so if people want lower price, no problem.

    Its all about pricing things for what you want to sell the most of. I want to sell museum glass/ AR glass, which really I have no idea why I sell it, other than some want the bit lower price on it then museum, but the look of it... So I price things I don't care that I sell to much of... IE conservation glass, higher then most people would, so the rest sounds better. Of course at the same time like i said, I don't mark the museum glass up near as much as others do, so over all my prices for it are not that much.

    Even after seeing how everyone explains UV protection, and me using the way of its like sun screen where it protects the image longer, 50% or so say, its not going in a room with a lot of light/ in the basement... I don't really argue, cause I can't, and it sounds like I am just trying to up sell when they don't want it. If its something valuable to the customer, like I said, they usually ask what do you recommmend, and i say museum glass because it has the best protection, and the almost no glass look to it, and they say, Ok. and they don't care about the price. So it really does come between those 2 types most of the time.

    as for pricing... i kind of say the full price with everything, mats, frame, so on with the different types of glass when they ask, and ONLY when they ask, so its up to what they want to spend that decides what glass they want sometimes. people want the frames they pick, and the mats, and won't change those for price sake, but will pick lower priced glass when they want it to be lower priced.

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    Quote Originally Posted by Markoc View Post
    Could those that sell museum glass tell me what they sell a 16x20 piece vs regular clear vs cons clear, just so I can see the price difference. I never really sell it probably because of the price difference between the above products. Thanks
    It would be unwise to discuss actual prices on a public-access internet forum.

    I price Museum Glass so that it provides 3X the gross profit dollars of Conservation Clear in the same size. Note that I am not talking about a 3X markup.

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    Jim, I think he is talking about retail prices. Nothing wrong with talking about retail. It get's hairy when we talk about what we pay for something.

    Reg $11.62
    CC $20.94
    MG $65.00

    I have been considering updating my MG prices as has been discussed above. We have also been thinking of adding the Art Glass into the mix.
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    SPFG Supreme Picture Framer God Dave's Avatar
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    For a 16X20

    Regular... which I rarely ever sell $ 10.08
    CC $ 27.63
    Museum $ 72.84
    Optium 1/8" Museum Acrylic $ 235.00


    Be careful about comparing prices on one element of a frame job though. Everyone uses slightly different pricing formulas for different aspects of a job. Some may even have a glass cutting charge, for instance.
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    Quote Originally Posted by Dave View Post
    ...Everyone uses slightly different pricing formulas for different aspects of a job...
    And then there's that.

    The exact prices of glass and other parts of a frame are not important. The total price and profitability are the main issues.

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